Programmatic

 

Do not restrict your goals.

Programmatic

Programmatic, digital marketing is the last point developed with advertising, it clearly draws the limits of targeting, and the data it can reach is considerably higher than other platforms. It is the advertising technology that delivers spot-on ads planned by analysing and segmenting user behavior. Programmatic purchasing; thanks to the cookies in a previously accumulated data repository, the advertiser will show the corresponding ad within 50 milliseconds to this audience from the pool. The advertiser's predetermined criteria may be behavioral or can be based on demographic metrics. The term "Programmatic Advertising" is heard more and more every day. It is said that the volume of programmatic display advertising investments will circulate by US $ 20 billion in 2016 only. Compared to 2013, there is an aggressive growth of 500% in the programmatic market. The growth rates are almost the same in all other countries that we can consider to be developed in the online advertising market.

Why Programatic

Thanks to the programmatic, the advantage to reach wider audiences for a new job, product or service is achieved due to the ability to collecting the data in the pool which is targeted in other advertising models and the data from the existing pool and from anywhere else. Within this broad target group, it provides the opportunity to show the campaign we want to show with the appropriate strategy.

Increase profitability with programmatic advertising

Programmatic, digital marketing is the last point developed with advertising, it clearly draws the limits of targeting, and the data it can reach is considerably higher than other platforms. It is the advertising technology that delivers spot-on ads planned by analysing and segmenting user behavior.

Programmatic purchasing; thanks to the cookies in a previously accumulated data repository, the advertiser will show the corresponding ad within 50 milliseconds to this audience from the pool. The advertiser's predetermined criteria may be behavioral or can be based on demographic metrics.

Don't Miss Your Target Audience

Programmatic data located on a defined a custom ID for each person. This ID, if it is the same in every media and devices the user is in, is integrated with each other. Thanks to the common ID, suitable campaigns are presented to the target audience by analysing its online behavioral habits. A targeted campaign is sent to each device that the target person uses, and if the contact clicks on the campaign image, it is added to the Programmatic data. If on no device on the campaign image is clicked, the system warns that there is a failed campaign image in its reporting.